thelutzeffect

1. the sensation of being seen beyond the surface
2. the quiet magic between what is said and what is shown
3. the experience of creating with intention, not instruction

/ðə ˈlʌts ɪˌfɛkt/, noun, created

by Lutz – creator | artist | observer

I don’t take pictures.
I uncover presence where others see routine.
I follow light, rhythm, silence – not trends.

I work with images, text, video and AI to make the invisible visible.
For people, ideas, organizations. For those who don’t fit the frame.

No weddings. No stock. No noise.

Zwischenräume: Salzburg

1. the unnoticed tension between presence and absence
2. what remains in transit – when no one stops
3. the places we pass but never inhabit

[ˈtsvɪʃn̩ˌʁɔɪmə], noun

Über mich

the quiet practice of noticing before knowing

/ˈʔyːbɐ ˌmɪç/, noun (concept)

I don’t come with a method.
I come with how I see.
How I listen.
How I stay.

I listen without needing answers.
I hear what’s not being said — in pauses, in presence.

I look without seeking meaning.
I notice what others pass by.

I let myself be moved, without stepping in.
I don’t fill space — I hold it.

I stay with what’s unclear, without needing to solve it.
My attention is physical.
I trust what I feel before I name it.

I move between image and language,
between form and feeling.

I don’t perform.
That’s why others can.

Work with me

to create space for someone to be seen — before they’re ready to show up

/wɝːk wɪð miː/ , verb (relationship)

I don’t fix.
I don’t teach.
I stay.

My work is about presence.
About what emerges when someone feels seen — and safe.

I bring the same stillness to people that I bring to places.
The same rhythm. The same awareness.

I don’t follow a method.
I follow what feels alive.

I call it Brand Work, sometimes.
Sometimes it’s
Presence Coaching.
Sometimes it’s just space.

You don’t have to be ready.
You just have to want to be real.

This is not a program. It’s a process.

And it starts with a call.